I used to sit on Salesforce's side of the table. Now I sit on yours.
I'm Jasmine Ashley — a former Salesforce Solution Engineer, now an independent consultant in the UK. I review what Salesforce and their partners are selling you, and I build and fix orgs myself. I don't resell licences and I take no partner referral fees, so the only thing I'm selling is my time.
10+ years in the Salesforce ecosystem · Ex-Salesforce Solution Engineer · Sales, Service & Experience Cloud · Speaker, West Africa Dreaming 2025 · Preferential rates for registered charities
Where people usually start
Most people arrive at one of a handful of moments: about to buy from Salesforce, holding a partner's proposal, sitting on an org that has grown messy, or watching a team quietly avoid the system. Find yours below.
Where it helps, I work with supporting ISVs and tools in the Salesforce ecosystem — including document generation and deployment tooling such as Conga Composer — so what gets built stays practical and scalable.
Buying direct from Salesforce
Advisory support when engaging directly with Salesforce — clarifying licensing, solution positioning, commercial framing, and engagement structure before commitment.
Confidence that you understand what you are buying and avoid costly misunderstandings.
Reviewing a partner's proposal
Independent review of partner proposals, Statements of Work, scope assumptions, timelines, and estimates — providing a structured sense-check before negotiation or contract signature.
Clear expectations, stronger negotiation position, and reduced risk of scope misunderstandings.
Org health check & build
Structured assessment of Salesforce environments, including health checks and implementation across Sales Cloud, Service Cloud, Experience Cloud, Platform. Delivered directly, through guidance, or in collaboration with your team or partners.
Clear current-state insight, defined requirements, a practical roadmap, and delivery aligned to your business goals.
Reports & dashboards
Workshops to define reporting goals and align metrics to business objectives, followed by timeboxed build or advisory support. Includes review of your data model, identification of any enhancements required, and delivery of dashboards that support operational and leadership visibility.
Trusted data, meaningful insights, and reporting that drives real decision-making.
Training & enablement
Tailored end-user, super-user, and admin training aligned to your live processes. Ideal for major releases, change management, onboarding new staff, or annual refresh sessions. Delivered following a short workshop and preparation phase, with training run in your UAT sandbox to mirror real-world use.
Confident users, smoother change adoption, and improved return on your Salesforce investment.
Retained support
Flexible support covering backlog delivery, enhancements, reporting, training, solution reviews, health checks, advisory, or implementation. Engagements can range from phased programme support to a retained monthly admin service (e.g. set hours per month) to maintain releases, onboarding, and day-to-day Salesforce operations.
Continuous access to senior Salesforce expertise with predictable budgeting — without the cost or commitment of a full-time resource.
Salesforce works best for those that:

Expect growth or change

Need flexible processes

Value data visibility and automation

Want a platform that evolves over time
Where AI fits — and where it doesn't
I'm independent, so I don't implement Agentforce myself. Where a build genuinely needs a partner, I work with InspireAI — and I'll tell you plainly when AI isn't the answer to your problem.
What I do is the part that comes first: working out where AI would actually earn its place in your org, what it would realistically cost, and which of the use cases on your list survive contact with your data.
Not Sure Where to Start?
You don’t need to have everything figured out.
A conversation is often the first step.
