Salesforce advice from someone who sells you nothing else
I’m Jasmine Ashley. I spent four years inside Salesforce as a Solution Engineer and the rest of a decade building and fixing orgs from the outside. I don’t resell licences, I’m not a partner, and I take no referral fee — so when I tell you a proposal is wrong, or that you don’t need the thing you’re about to buy, there’s nothing in it for me.
Most people arrive with one of five sentences. Find yours below.
The Second Opinion
“I’ve got a quote from Salesforce, or a Statement of Work from a partner, and no way to judge whether it’s fair.”
I read the licensing, the scope, the assumptions, the timeline and the estimates — the same documents I used to help write from the other side. You get a written risk-and-question list, the parts I’d push back on, and an hour on the phone to walk through it before you sign anything.
Three days, agreed before we start. If the scope moves or the documents arrive late, the clock doesn’t stop — we finish where we’ve got to, and you decide whether to book more time.
Please Note: I occasionally deliver projects as a contractor for systems integrators. I have no visibility of their commercials, and I won't review a proposal or SoW from any SI Partner I've worked for — including InspireAI. I'll tell you up front if that applies.
Timeboxed · 3 working days · £2,450
The Org Health Check
“Salesforce has grown messy and nobody’s sure what we’re sitting on any more.”
A structured review of your sandbox: data model, automation, reporting, security and adoption. You get a findings document, a prioritised roadmap, and a straight answer on what to fix first, what to leave alone, and what to switch off.
Five days, agreed before we start.
Timeboxed · 5 working days · £3,950

Build & Fix
“We need this built — or rebuilt — properly this time.”
Implementation and optimisation across Sales Cloud, Service Cloud, Experience Cloud, Platform and Flow — including reporting and dashboards that reflect the decisions you actually make, rather than the fields that happen to exist. I’ll build it myself, work alongside your team, or oversee another partner’s delivery.
Scoped as timeboxed phases, so you can stop at the end of any of them and you always know what the next one costs before it starts.
Timeboxed phases · most engagements £9k–£35k · £750–£1,250/day (myself or small team)
Team Enablement
“We’ve rolled it out and people still aren’t using it.”
Training built on your live processes and run in your own UAT sandbox, not a demo org — end users, super users and admins, virtual or in person. Best timed around a release, an onboarding wave, or the annual refresh nobody has booked yet.
Per cohort · £1,450 per training day, preparation included
Retained Support
“We need a senior admin, but not a full-time one.”
An agreed number of days each month: backlog delivery, enhancements, reporting, release management, onboarding and offboarding. Predictable cost, no recruitment, and someone who already knows your org when something breaks.
Monthly · £1,300/month (2 days) · minimum three months
How I charge
I don’t do fixed-cost projects. Every engagement is timeboxed: you buy an agreed number of days, we agree what we’re aiming at, and when those days are used the engagement ends. If the scope moves, or the information I need isn’t there when we start, the clock doesn’t stop — we finish where we’ve got to, and you decide whether to book more time.
That’s blunt written down, and it’s the fairest arrangement I’ve found. You know the maximum you’re spending before you commit. I’m never quietly absorbing someone else’s indecision. And neither of us ends up in the argument that kills most Salesforce projects — the one about whether this was in scope.
To make the days count, I’ll tell you exactly what I need before day one: sandbox access, the relevant documents, and half an hour each with the two or three people who actually know how the process works. Come prepared and the time goes a long way.
I work independently and don’t resell Salesforce licences, so my fee is the only money I make from your project.
Registered charities pay £450–£650 a day. Where you land depends on who does the work, and you’ll know which before you commit. At £650 I do all of it myself. At the lower end I scope, design and review, and the build is done by an early-career consultant I pay, working under my supervision — named and agreed with you in advance, and my responsibility rather than yours. It costs you less, and it puts someone new into the Salesforce ecosystem with an experienced person watching. If neither figure works and the cause is right, tell me your budget and I’ll say honestly whether I can do useful work inside it.
Not sure which one you need?
Most people aren’t, and that’s usually a thirty-minute conversation rather than a form.
Tell me what’s happening and I’ll tell you which of these fits — or that none of them do, which happens and costs you nothing.
